Today's teens are an interesting group to study. They're bigger than ever before, but they're also more diverse in terms of race and ethnicity - and they're growing up in a very different world than the one their parents grew up in. One thing that hasn't changed, however, is the importance of social media to this generation.
Teens today have an unprecedented number of online platforms available to them, with new ones popping up every year. But even though all these platforms are competing for your kids' attention (and money), which one do teens actually use most?
We decided to find out by analyzing data from Google Trends and other sources about teen habits on Facebook, Instagram, Twitter and Snapchat -- four services that dominate this demographic's digital landscape.
Teens today have a dizzying array of social media services they could choose to use, as is evidenced by Google's latest Zeitgeist report.
The answer to those questions is pretty staggering. According to a recent report by Google, teens today have a dizzying array of social media services they could choose to use: Facebook, Twitter, Instagram and Snapchat are all popular among this age group. But how many of them are actually being used? And how often?
Facebook is still on top - even after all these years, and Instagram is not far behind. Teens are also using many other services less frequently: Snapchat, Tumblr, Pinterest, Reddit and Vine.
Facebook, Instagram and Twitter are the most popular among teens.
You may be surprised to learn that Facebook, Instagram and Twitter are the most popular among teens.
Facebook has the most users of any social media platform. In 2019, it had 2.38 billion monthly active users worldwide (Source: Statista). It's unlikely that you'll find a teenager who doesn't have an account on this social media giant.
Instagram is the fastest growing social media platform with 1 billion monthly active users worldwide (Source: Statista). With its beautiful images, filters, and recently reels, it's easy to see why teens would want to use this app for their photos and videos!
Twitter is the third most popular social media platform for teens with 700 million monthly active users worldwide (Source: Statista). A lot of celebrities use Twitter as well which can be fun for kids who want some “behind-the-scenes” information about someone they admire or look up to!
So, which social media platform do you use for your business in Qatar? If you're not sure, try out one of these top three and see if it works for you!