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Why does your website say that it is not secure?

Updated: Aug 14, 2023

When you browse the internet, there are many things that can affect how fast your website loads. One of these is whether or not you are browsing over a secure connection.

hands operating technology

The "S" in HTTPS stands for "secure," and it means that your connection is encrypted with SSL/TLS technology. This prevents anyone from spying on what websites you visit or any other sensitive information that passes between your computer and theirs (such as passwords).

When users visit your website, they’ll notice that the address bar in their browser is colored red and contains the text “Not Secure.” This indicates that your site isn’t using HTTPS, which means it doesn't have an SSL certificate.

An SSL certificate protects information sent to and from a web server by encrypting all data before it's transmitted over the internet. This lets you be confident that your sensitive information remains private and secure when visiting a website.


If you're looking for a quick answer, the short version is:

  • An SSL certificate is a program that allows secure communication between your computer and an online server. This means that while you're browsing, your information is encrypted to keep it safe from prying eyes.

  • A DV, OV and EV SSL certificate are all types of digital certificates that are used to verify the legitimacy of companies online.

  • TLS (Transport Layer Security) and DTLS (Datagram Transport Layer Security) are internet protocols which protect data as it travels through encrypted channels between devices on the internet. They can also be used to secure communications within a private network such as an email server or VPN server.

How important is an https website for seo?

When it comes to SEO, HTTPS is a big deal. That's because Google has been pushing for "HTTPS everywhere" across its search results over the past few years.

Changing from http to https

  • Make sure your SSL certificate is installed.

  • Ensure that all redirects are in place, including those for the sitemap and any other page you may want to redirect (like 404s).

  • Check that all HTTP requests have 301 redirects, which means that when someone visits a page via, they will be automatically redirected to

In the world of SEO, HTTP vs HTTPS is one of the most important differences. Changing from HTTP to HTTPS can be a fairly straightforward process, and SSL certificates are readily available. But you will need to make sure that you have all of your redirects in place and that your sitemap is updated.

HTTPS is more secure and trustworthy.

For starters, HTTPS is more secure than HTTP because it encrypts the connection between your web browser and the server that hosts your website.

This means that when you're browsing a site with an SSL certificate on it, data sent between you and the server will be encrypted using 128-bit or higher encryption algorithms (as opposed to weaker 64-bit encryption). This can help prevent hackers from intercepting passwords or other sensitive information as it's being sent back and forth.

There's also some trustworthiness associated with HTTPS sites because many users assume that anything without an "S" in front of its address must be untrustworthy. So, in addition to providing better trust signals for search engines like Google, having an SSL certificate also helps boost consumer confidence.


The decision to make the website HTTPS is something that every business should be doing in 2022. With so many browsers now pushing for security by default, there’s no reason not to go ahead and make the switch today!

Subash Manimozhi


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