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How does web design affect your local SEO in Qatar?

Updated: Oct 2, 2022

Web design and SEO go hand in hand. The better your site is designed, the more likely it is to be found by search engines. So if you're wondering how does web design affect your local SEO in Qatar, here are some quick tips:


Using laptop on a keyboard

1. Page load time

Page load time is a ranking factor for local search results. A fast-loading page can benefit your rankings in local search results, particularly if it’s on an industry-leading website.


In general, the speed of your website is affected by many factors:

  • The size of the page (the more code and images that are being loaded onto each page)

  • The number of plugins installed on your site (if any)

  • Whether or not you have a content management system (CMS) in place

2. User experience

User experience is a key factor in search engine ranking. It's important for conversion rates and brand perception. There are a few ways that user experience can affect SEO, but one of the easiest to understand is link building.


The better your website's user experience is, the more likely you are to get links back from other sites. If your website loads quickly on mobile devices and desktop computers alike, it will be easier for people who share content from your site (like bloggers) to do so in a way that doesn't negatively impact their own site's performance or load time.


That means users will have an easier time navigating through your page after clicking on an article shared by another website, which makes them more likely to stick around and keep reading content about products or services offered by yours!


3. URL structure

Your URL structure is also important for local SEO. If you have a website, then it’s important to include your city name in the URL. For example, “yourwebsite.com/doha-qatar” would be good whereas “yourwebsite.com/dohqatar” would not be as effective.


Use keywords in your URLs because they can affect how Google ranks the page and how users read them on social media or share them through email etc., which will ultimately affect your conversion rate as well as organic rankings over time.


4. Meta tags

Meta tags are used to describe the content of a web page, and they help search engines determine what your site is about. They're placed inside the element of your HTML code, and can be written in plain English or code.


Meta tags should be descriptive and accurate—they shouldn't include false information or keywords that don't describe your website well. You should have one meta tag per page, and each tag should only appear once on any given website (i.e., you can't have multiple meta description tags).


Meta tags should also be unique to each page; if you have hundreds of pages on your site, it's best not to repeat yourself too much!


5. Mobile-friendliness

When it comes to local SEO and web design, mobile-friendliness is a big deal. Google recently started penalizing websites that aren't mobile-friendly by reducing their rankings in search results.


And as more people access the Internet on their smartphones and tablets, this trend is only going to grow. If you want your website to be seen by potential customers in Qatar and other countries where people access the internet from their phones, your site needs to be mobile-friendly.


Mobile devices are smaller than desktop computers or laptops—and they have fewer capabilities compared with larger screens as well. So when someone visits your website through a smartphone or tablet, it's important that you make sure all elements of the site (including text size) are easy for them to see and read quickly so they can get what they need quickly without having to pinch or zoom in on anything unnecessarily.


Takeaway:

The takeaway from this article is that if you want to improve your local SEO in Qatar, make sure your web design is up to par. It’s not enough just to be aware of the wide range of factors that contribute to your local SEO ranking in Qatar; you also need to make sure those factors are being taken care of by good web design.


If you’re looking to increase your organic search rankings in Qatar, it’s important that you have an optimized website. A poorly designed site won’t do much for your ranking and may even hurt it if users don't want to return after their first visit. If you want more information about how web design affects local SEO, contact us today!



Subash Manimozhi

Vibes Web Design Company In Qatar

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